Black Friday, a date that is increasingly becoming synonymous with great opportunities for buying and selling, is approaching, and now is the time to focus on customers aged 50 and over.
Recent data indicate a rise in the number of people aged 50+ in Brazil and, consequently, a growing silver economy. A survey conducted by Hype60+ and Pipe.Social showed that 86% of Brazilians over 55 have their own income, and 49% are still working.
To ensure excellent service for seniors, it’s essential to be prepared with a diverse and qualified team that guarantees a good customer experience from start to finish.
Therefore, we have prepared some tips on how to delight senior customers and excel in sales.
Be Empathetic:
Empathy involves putting yourself in someone else’s shoes to understand their needs. When seniors face a problem, they expect people to understand how it is affecting them before suggesting a viable solution that fits their reality.
Avoid Rushing:
Experienced individuals expect quality service and often seek more attention. Do not try to force quick decisions.
Have an Accessible Store:
Reduce obstacles that hinder movement, present store information with good readability, and communicate clearly and slowly.
Invest in Comfort:
Provide comfortable seating and services such as home delivery.
Focus on a Specialized Team:
Including individuals specialized in customer experience can help enhance operational performance and, consequently, sales.
Labora, the first HR Tech with a social impact focused on scaling the inclusion of generational diversity, has developed technology that enables dynamic and flexible placements of certified talent in Customer Experience. Click here to learn how to have a qualified, diverse, cost-effective, and hassle-free workforce.